Sheila Madder

I have a fascination with the idea of slowing down society and reducing waste, trying to evoke a connection between the object and user. I believe that if someone develops a connection with an object they use, they will want to take time out of their day to use it and appreciate it, not wanting to buy new products to replace it and add to the waste. To do this I have looked into the ideas of emotionally durable design and the philosophies of the slow movement. The concept of emotionally durable design is creating a product, which evokes an emotional connection with the owner, triggering memories when being used. This causes the owner not to want to replace it for the more fashionable new version. The philosophies of the slow movement believe we should do things at a natural pace, not rush around trying to fit as much in your day as possible. We should take the time to enjoy ourselves and appreciate what we are doing. I am trying to incorporate these ideals into my work by creating pottery that enhances the experience.

www.sheilamadderceramics.co.uk